What is Event Marketing – Event Marketing in a Nut Shell
Event marketing is one of the fastest growing fields in marketing and advertising today. It’s everywhere you look in today’s culture although; you probably don’t readily recognize the majority of the event marketing programs when you see them. That’s because there are many kinds of event marketing and there are no hard rules about what exactly is and isn’t event marketing. It could be that free sample of coffee you picked up from the Dunkin’ Donuts logo wrapped vehicle. The huge, custom-converted tractor/trailer semi with dozens of Playstation 2 stations where you played the hottest new game titles while at the X Games. Have you been on a vacation hot spot and been approached by an attractive model who wanted you to sign-up or try something? That was an Event Marketing program in action.
Whether you’ve experienced one or all of these there is an event marketing program there or, at the very least, waiting for you right around the corner. Event marketing brings the advertising to the consumer by direct hand-to-hand sampling or interactive displays. While advertising and major marketing programs blast millions of consumers with the same general messages on television or mass media, event marketing targets specific individuals or groups at gathering spots where they hope to make quality individual impressions.
An event marketing program can be a nationwide tour, regional program, or it may be focused upon one special key market. Major cities like New York, Miami, and Chicago have dozens of local marketing programs going at any given time.. National tours can follow some larger event such as Nascar or Ozzfest or, they may hit a series of events or festivals across the country that offer the opportunity to connect with potential consumers.
Where do you fit into event marketing? That depends on your goals.
Let’s discuss them today!