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25 Cool Marketing Ideas To Get Your Name Out There

You are trying to grow your business. Below are 25 of 50 ways to help you increase your biz and reach higher levels of success. Remember, you can do any of these — and 3 or 4 at one time is plenty. This large list of ideas is not intended to have you get overwhelmed. Choose a few strategies and focus on doing them well. See how they work and then keep what works best for you…then try a few more.

If you have ideas that have worked for you on your path to success, please share them with me and I will share them with others. That’s a win-win for everyone. Here are 25 marketing ideas for your success!

  1. Create a Unique Marketing Message – Your Unique Marketing Message is a short, 30-second sound bite that tells people what you do and what makes you unique. Your Unique Marketing Message should always offer benefits.
  2. Create a Promo Kit – This is a high-quality folder you can give or mail to prospects and the media that contains all or some of the following: your photo, articles you’ve written, articles written about you, your brochure, your resume, a list of questions you are frequently asked and the answers to those questions, your vision, your mission, your audio tape, and anything else that lets people know who you are and how you can help them.
  3. Use Your Photo…Everywhere – People remember faces, not always names. If you use your photo on your business cards, your letterhead and your advertising, you will have a better chance of being remembered and people also feel as if they know you better. As you may have heard, successful people’s names and faces often appear in public places!
  4. Join a Networking Group – Business networking groups (also called leads groups) are regular meetings where people exchange contacts and referrals. Ask local business people for suggestions on networking groups in your area.
  5. Speak at Local Service Clubs – A great way to gain credibility and visibility. Rotary clubs, Kiwanis clubs, Lions clubs and Chamber of Commerce meetings are always looking for speakers. Speak on a message you are passionate about and that directly relates to your business. Don’t forget to offer handouts with your phone number, email address and web site so your audience can contact you later. Remember, first impressions are very important, so I recommend joining Toastmasters to hone your speaking skills. See #16.
  6. Create an Advocate List – Begin to notice the people who rave about you. These are your advocates! They may be friends, clients, or associates. These people are your best referral resources. Your advocates will send you business simply because they believe in you. Make sure you recognize them as such. Never let more than 30 days go by without staying in touch with each of your advocates. You can stay in touch with a phone call, a meeting, mailing them a personal note, and of course…by sending them business, too.
  7. Write Articles – When your work is published in a magazine, newsletter, or newspaper you gain credibility and visibility. Always try to have your contact information included in your article. You can later mail copies of your article to your mailing list and include it in your promo kit.
  8. Give Away Free Promotional Product Gifts – Give away free specialty gifts with your business name, logo, phone number and web site imprinted on them.
  9. Serve on an Association Committee or Board – Serving on a committee or the board of an association related to your career can help you meet key people in your industry, improve your professional recognition, teach you new leadership skills, and position you in front of possible prospects. It’s also a great way to give back to your profession. Most associations are looking for volunteers. Just contact the director or a board member of the association to find out how you might serve.
  10. Give Away Free or Low Cost Workshops – By offering workshops on coaching related topics, such as time management, building a business, living a more balanced life, or goal setting, you can develop your message, meet new prospects, position yourself as an expert and attract new clients. Have an evaluation form for participants to fill out after the workshop with a place for them to fill out their name, address, phone number, email address, etc. You may also want to have a check box that says, “Contact me about coaching.”
  11. Hold a Business Coaching Evening – This is an event for your clients, prospective clients and their friends. You offer a meal or snacks and an interactive talk on a coaching related topic (see #10). Your guests get to meet new people, learn valuable information and see live business coaching by a wonderful coach… you!
  12. Make an Audio Interview – Rent time at a recording studio and have a friend (with a good voice) interview you about your business. Have a list of questions already printed up for your interviewer. Then edit the tape, add some music, make duplications and ta-da… you have an informative audio tape that you can give or mail to prospects!
  13. Make Quote Cards – These are business card size “mini posters” with your favorite quotes on them. People love them and will hold on to them for a long time. On the back of the quote card add your name, your company name, your web site address and your contact information. Again, this is just another way to improve your visibility, credibility, and contribution with others.
  14. Have Stories Published About You – Have someone write a story about you and your business (or do it yourself). Find a newspaper or magazine that is willing to publish your story. Having a press kit helps!
  15. Host Your Own Radio Show – Many radio stations will allow you to have your own radio show if you pay for the time. You can pay for the time by getting businesses to sponsor your program by buying advertising time during your show. You can interview these business owners, expert guests, and have people call in. Remember to ask for your program to be tape recorded so you can mail tapes to future prospects.
  16. Join Toastmasters – This is a world wide organization that has speaking clubs in most cities. Most clubs meet on a weekly basis and the members practice their public speaking skills in front of their club. You can meet new people, find clients, and get referrals from your fellow members. You also get to practice the speeches that you later give to other groups (see #5).
  17. Be Quoted in the Media – Contact the media and tell them your expertise. Tell them that you are willing to be a resource if they are ever writing a story on your special area. Stay in touch with your contacts at the media offices and in time you may get a call for a quote or interview. These quotes give you credibility and visibility. Make copies of these articles for your promo kit (see #2).
  18. Create Your Ultimate Client Profile – Make a list of the top 7-10 qualities you look for in a great client. Place this list somewhere where you can see it throughout the day. Only accept clients who fit this profile! If someone does not fit, refer them to another coach. This takes courage and faith, but you will discover that you will attract the clients you truly love to work with. Your phone will begin to ring and those great prospects will become great clients.
  19. Mail an Introduction Letter – Send a letter out to your mailing list, friends, and business contacts that explains what you do and how you do it. You may also want to include a gift certificate for a free sample session that they can use or give to their friends.
  20. Display Your Business Cards – Ask businesses in your area if you can display your business cards and/or brochures. Many businesses will let you do this and it is a very low cost and effective way to get your name out there.
  21. Use the Classified Ads – This is a low-cost way to advertise on a regular basis. You may want to offer a free session, article or product to people who contact you. Classifieds are also an easy way to promote your web site.
  22. Host Your Own Cable TV Show – Most local cable television stations offer free studio time to residents. In most cases, you simply need to submit a proposal. If you create an entertaining and informative show, they may air it all over your area. Also find out if you can be a guest on someone else’s cable show.
  23. Ask Your Clients for Referrals – You’ve heard this before but are you doing it? Asking, “Who do you know that might benefit from my services?” is a simple, yet powerful way to meet new prospects. Let your clients know that you are expanding your practice and ask them if they know of anyone to whom you could offer a sample session.
  24. Publish a Newsletter – Offer valuable information to your readers and your newsletter will be appreciated, read and passed along. A newsletter establishes you as an expert, allows you to keep connected with many people and it gives you a place to share the benefits of working with you.
  25. Donate Your Products or Services to Charity Fund-raisers – This is often overlooked. Charity fund-raisers that have raffles and auctions are a great place for you to give back and receive recognition at the same time. Most fundraising groups will include your company name, address, phone number and web site in the materials in exchange for you donation. Ask your local Chamber of Commerce about fund-raisers in your area that are looking for support through donations.

Tips For A Great Radio Interview

You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? Here’s a list of interview tips you’ll want to read before your next interview. Keep them nearby, you’ll be glad you did! Make sure you know your own material inside and out and are comfortable with everything in it. You don’t want any surprises. You must be prepared.

Here Are Some Interview Tips!

  1. It’s a good idea to prepare questions for the host to use and include those in your press kits emailed to the stations. Often, the host will read those questions right in order since they may not be familiar with The Successful Entrepreneur “Local”.
  2. Create your presentation and know it inside and out. Know the top 10 questions and answers most commonly asked. Have your answers down cold, so you can use them in any way they come up.
  3. Have three SHORT key messages. Sometimes the host opens the door, other times you have to answer a question and segue to a key message. A compelling message will have the host asking for more.
  4. Practice! Practice! Practice! Practice your questions and answers. Remember, you must know your topic inside and out. Be confident in your ability. Keep your questions and answers in front of you so you can refer to them if you need to.
  5. Whether the interview is live or taped-live, if you stumble, or flub up just keep going. Often what you perceived as a mistake, the listeners won’t even notice.
  6. Give a GREAT OPENING with a summary message.When the host says…”Thanks for being here.” Boom! Give a:15-:20 sec summary message. If the host introduces you with a question, be polite, deliver your summary message, then answer the question. “Thanks, (use name), for the opportunity to talk about….Now, to your question (name)…”
  7. Maintain a Positive Attitude. BE GENUINE. Don’t fake enthusiasm or sincerity.
  1. Re-read the press release or pitch that got the booking since the host is going to be using that as a starting point. Often a book publicist will tie into a breaking news event that relates to your expertise. Be aware of that tie-in.
  2. Have a glass of water nearby; there’s nothing worse than dry mouth on a radio interview.
  3. Disable call waiting: dial *70 and then call the studio number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.
  4. Be on time and better yet-10 minutes early. Call the station exactly at the time they tell you to, or be at your phone waiting if the station is going to call you.
  5. Use a land line phone for best quality or even your Google phone line with your headset. (Note: Some stations won’t allow a cell phone interview).
  6. Smile, smile, smile, whether on radio or TV – SMILE. You’ll feel better, and for TV you’ll look better too.
  7. Put some energy into your voice. Try standing while you speak to liven things up a little.
  8. KNOW exactly how much time you will have on the air as a guest, three minutes or 30 minutes…so you can tailor your answers to the time allotted.
  9. Practice your sound bites-out loud before the interview. Communicate your main points succinctly. Practice this out loud in advance.
  10. Be informative and entertaining without directly pushing your book, product or service. Make the audience “want more.”
  11. A person’s name is sweet music to them so commit to memory or jot down the name of the host and use it throughout the interview. When taking calls, use the names of callers too.
  12. Be prepared for negative comments, and practice ways to handle them.
  13. Never talk down to your audience or host. Be warm and keep your answers interesting and informative. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands.
  14. Don’t Oversell. Remember you are on the air to provide useful information to the listening audience. You must make it interesting without the commercialism. Often times the host will do this for you and you won’t need to mention it.
  15. Radio will often use interviews live and later cut them up for use throughout the day giving you more airplay. So keep your answer to a 10 to 20 second sound bite. You can say a lot in that amount of time and then you don’t sound like you are babbling on. Don’t go on more than a minute without taking a break.
  16. Ask for an MP3 of the recording before the interview. Often if you ask ahead of time the producer will record the interview and then you can use it on your web site. Be sure to listen to it later and critique your performance.
  17. Ask for a testimonial. Often that MP3 will arrive with a note from the host saying how much they enjoyed the interview. You can use those testimonials in future pitches and on your web site, blog etc.

After the interview write a thank-you note. Since so few people do this, you’ll really stand out from the crowd. And most importantly, you may get invited back.

Good Luck & Enjoy!

How To Market A Contest

You can generate a lot traffic to your site by hosting a contest. Any kind of contest will do as long as it involves fun competition.

But once you decide what kind of contest you want to run, you need to know how to make it happen. So we’ve listed some steps that, if followed, will help you run a great contest and generate an abundance of traffic to your website!

Try The Steps Below

Step one: Establish a set of rules. These rules must be clear to every potential participant and state the rules and guidelines for your contest. Spell out the details on your website and in your newsletter even if they seem like common sense to you.

Rules To Cover Include:

–How many times each contestant can enter and how often.

–Start and end date of the contest.

–How and when you will choose the winner(s).

–How many winners you will have

—-What prizes are being offered.

–How you will notify the winners (email, phone, snail mail).

–Who (if anyone) is sponsoring your contest.

— A statement of your privacy policy.

–You could also limit the number or prizes any one person can receive. This gives more people a chance to win and encourages greater participation.

Step two: Decide what information to collect. Being able to follow-up with your contestants is critical, so make sure you have a way to collect their name and email address when they enter your contest.

Step three: Secure sponsorship. Ask other businesses to sponsor your contest by providing free prizes is a great way to establish joint venture relationships. They get free advertising through your contest, and you get to give away enticing prizes that cost you nothing to obtain.

Step four: Promote your contest with a Press Release, social media, radio stations, email marketing, notify your affiliates, exchange links with other sites and add your contest to contest directories available on the web.

Step five: Announce the winner(s). If your rules stated that the winner would be chosen at random, have an unaffiliated third party choose the winner. If you were judging the entries, make sure you complete your assessment by the date indicated in your rules. However you choose the winner, announce the name of the person by posting it on your website, emailing your list and issuing another Press Release.

Step six: Award prizes.

Remember, you don’t have to run a contest of your own to benefit from the traffic-producing power of the competition. You can also generate traffic by sponsoring a contest and giving away your products or services as prizes.

This gives you great exposure for only the cost of production for your product. Just be sure that the contest holder gives you credit for the prize and links to your site. Also only sponsor contests within your target market.

Other tips include:

1. Allow the audience to vote on the winner. People want to contribute, and with the growth of social networking sites, it’s becoming expected.

3. Permit those who enter to promote themselves & their business. This gives them free exposure and makes you look like a good guy. They’ll love you for it and refer you.

4. Give away a BIG prize. Anything worth $200 or more creates mega buzz. It may seem crazy to give away something worth that much, but think of it as advertising. The end results are worth any front-end costs.

5. Keep the contest condensed to a short period of time. One or two weeks works best. You want to create a sense of urgency for people to enter.

6. Allow people to enter daily. This means repeat traffic.

7. Submit to 3-5 contest directories every day.

8. Make it easy and fun. If you make it too hard, people will get frustrated and it will kill whatever buzz you hoped to generate.

A Few Marketing Tips for A Grand Opening!

Congratulations! How exciting! You are having a grand opening! Here are a few tips to gather a crowd and share the news!

Email Marketing

  • Create an email marketing campaign to promote your grand opening. In the weeks leading up to the grand opening, send out a series of emails that advertise your business; include photos and emphasize the features that make your business different from others in the area.

One-Hour Discounts

  • Make your grand opening a not-to-be-missed event by offering special discounts each hour. Advertise the schedule heavily so that interested parties can come in on time. Run ads in local newspapers or online, put up flyers, distribute leaflets and arrange for regular radio announcements on the day of the opening. By limiting the discount period, you’ll create a sense if urgency among potential customers.

Social Media

  • Social media can be an effective and inexpensive way to reach a large number of people and create a sense of excitement about your grand opening. Build Facebook, LinkedIn and Twitter profiles for your business pages. Put out teaser posts a month in advance, hinting at the great sales and events at the grand opening. Consider offering special discounts to convince more people to sign up; this will widen your advertising audience and build a buzz.


  • Visually announce your new business with signs, banners and blow-up displays. Over-the-top, large displays will draw attention from potential clients driving or walking by your store. If your location does not face a busy street, place signs, people in costumes or other eye-catching displays at the closest intersection to your business. Your objective is to be as visually stimulating as possible to catch people’s attention and draw them to your store.


  • You could announce your business through mailings and newspaper advertisements. Include a map to your store, discount coupons and other promotional information to announce your grand opening. Make your announcement strong enough that people will place it on their refrigerator, not in the trash.

Pre-Grand Opening Party

  • Hold a special pre-grand opening party and pass out invitations to friends, business contacts and anyone who has helped to establish your new business.


  • Contact your local newspapers and business magazines about doing a feature article on your new store. You will need to have a unique spin on your proposal to get their attention.


  • If you buy advertising on a local radio station, you may be able to host a live broadcast at your grand opening. Live broadcasts will draw in customers and gain your business valuable exposure. You can also provide giveaway items that can be used as on-the-air prizes during the live broadcast and for several days after your grand opening to keep the buzz about your business active.

Don’t forget to have fun and enjoy this wonderful experience!

General Adwords Campaign Information

The AdWords Performance Grader focuses on the 10 key performance metrics that have the most impact on your success as a paid search advertiser:

  • Wasted Spend: If your AdWords campaign is underperforming, this metric will show you just how much money you could be saving by refining your keywords and optimizing other areas of your account.
  • Quality Score: A strong Quality Score leads to improved rankings, a lower cost per click and overall increases in ROI. This crucial metric will provide you with insight into how well – or poorly – your ads are viewed by Google.
  • Impression Share: A low impression share – how often your ads are triggered by relevant search queries – can have a negative impact on the performance of your PPC campaigns.
  • Click-Through Rate: CTR is one of the most important metrics to benchmark when evaluating the effectiveness of your paid search efforts, because it’s a strong indication of how relevant your ads are to users. For example, a high impression share will yield little ROI if searchers aren’t actively clicking on your ads. This benchmark can also be used to ascertain if you’re losing ground to competitors. (CTR is also a major contributing factor to your Quality Score.)
  • Account Activity: The more frequently you log in and actively manage, analyze, and optimize your account, the greater potential returns you’ll experience. This metric provides valuable insight into how much time other businesses are spending managing their paid search campaigns. (In fact, infrequent logins is one of the main reasons that most small business fail at PPC.)
  • Long-Tail Keyword Optimization: Many AdWords advertisers focus predominantly on competitive, costly head terms, and neglect to pay sufficient attention to long-tail keywords that can yield strong conversions at lower costs if targeted effectively.
  • Ad Text Optimization: It almost goes without saying that optimizing the text of your ads themselves is one of the most important steps you can take in PPC analysis, since better ad text can improve your CTR, Quality Score, and AdWords ROI. The AdWords Performance Grader will evaluate your ads’ performance, as well as provide you with a benchmarked comparison of how your copy shapes up to the ads your competitors are using.
  • Landing Page Optimization: Strong ads alone are not enough to maximize your PPC ROI. Do you have enough landing pages? Are they optimized to maximize conversions? What about mobile? Since landing pages are where the real magic happens or doesn’t, this is a crucial step in your PPC analysis.
  • Mobile Advertising: With mobile searches expected to surpass desktop searches by 2015 if not earlier, it is imperative that you identify and leverage opportunities for improvement in your mobile PPC ads. Are your text ads optimized for mobile? Are you using sitelinks, call extensions, location extensions and other mobile paid search best practices?
  • PPC Best Practices: Even if you think you’re doing everything right, the chances are still pretty good that there is room for improvement. By using the AdWords Performance Grader, you can see whether you’re adhering to general PPC best practices – such as leverage modified broad match and properly setting up conversion tracking – and how your paid search management stacks up against your competition.

Note: This information is something we found on and wanted to share with others

Marketing – Attract Your Ideal Client

Wouldn’t it be nice to know that you had the power to attract only those clients that you really love to work with? Imagine the joy and satisfaction you’d feel getting up in the morning knowing that your day would be filled with people you like to be around! What feeling does that give you that you didn’t have before?

The Steps to Attracting your Ideal Client:

Knowing who’s right:

Have you clearly defined the qualities of your ideal clients? In coaching people for the last 30 years, I have found that most people are fuzzy when it comes to knowing who they really most desire to work with.

To assist you in doing this, think back at some wonderful people you had the pleasure of doing business with. What did you like about them? Most of my coaching clients report the same qualities: someone who is positive, committed, motivated, educated, responsible and just a joy to be around. How good are you at attracting these clients?

Avoiding who’s wrong:

How do you know who is the wrong client for you? Just start by listening to your body. Your body always tells the truth. Do you feel relaxed around this person or tense? How is your breathing ?

If you tend to hold your breath around this person, your body is telling you to beware. If you want to avoid contacting this person, even thought it’s essential, again you’re being given a signal.

Get in front of your ideal clients:

Once you know the characteristics of who you want to work with, find ways to meet them and connect with them. Where do they hang out? Do they go to certain health clubs in your area? Then go to those clubs. Do they belong to certain community service organizations? Join them.

Remember, before people will do business with you, they need to KNOW, LIKE and TRUST you. So follow your basic word of mouth strategies to be in contact with them. Remember they are your target market now, so you need to join the networking organizations they belong to, speak at places where they will be listening, write articles that they will read and form cross referral relationships with other professionals that work with them.

Use your own power of attraction:

Attracting your ideal client is simple. The idea is that “like attracts like”. So guess what? If you want to attract your ideal client, you need to express the qualities that they express. So, if you’re ideal client is positive, motivated, committed, educated and a joy to be around, practice being that. Not only will you have fun in the process, but you’ll become a magnet for your ideal clients.

An Affordable Marketing Department for Small Businesses

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The TSE Marketing Group is an outsourced marketing department outside of Philadelphia has officially launched The TSE Marketing System in which clients sign up for a specific number of monthly marketing service hours based on a long-term strategy developed together with a marketing professional. They can choose between 5-10-15 or 20 hours a month.

The main benefits to clients are “they have ongoing access to our full line of marketing services and never have to worry about billing because they know we will always be within their capped budget.” The TSE Marketing Group also saves time and money to clients who would otherwise be doing their own marketing.

How It Basically Works

The TSE Marketing system is like having a complete, but part-time, marketing department. The basic steps are as follows:

  1. A marketing manager and you will develop a flexible and affordable multi-pronged marketing system based on the client’s needs and growth goals. This may include one element or more including graphic work, telemarketing, online marketing email marketing, public relations etc.
  2. They agree upon the number of hours required to keep the marketing system performing consistently.
  3. The TSE Marketing Group develops, implements, and manages the marketing system. Clients also get monthly reports and regular updates.

Benefits of Being Part of a Networking Group

Are you curious about the benefits of networking groups? Have you ever heard of a “virtual Networking Group”……Maybe it’s time to move forward in your business trying involvement in. a networking group. When you network, you give and get many things to help your business, but what exactly are the benefits of networking? Consider the 7 things benefits below.
1. Self Esteem. Gaining self esteem is a benefit of networking. All networking leads to higher self esteem. This makes you create a better position for you so that you and your business will grow.
2. Knowledge. Knowledge is a benefit of networking. The more information you have –the more power you have. Networking helps you expand your knowledge about where you want to grow and also puts you in the position to share of help others.
3. New Ideas. Hearing new ideas is a benefit of networking. Networking allows you to gain new ideas and new approaches that you may not have thought of before.
4. Contacts. Gaining new relationships and contacts is a benefit of networking. You are sure to make great new business contacts and connections.
5. Networking & Presentations Skills. Developing “networking skills” is a benefit of networking. Networking is a skill in itself. The more you network, the better you get and this is a skill you can use to consistently grow your business.
6. Support. Finding support is a benefit of networking. Getting people to be on your side is like word of mouth advertising. These people will help spread good information about who you are and what your business does.
7. Information. New information is a big benefit of networking. When you go to network events you are almost guaranteed to gain new information and connections.
Do you want to join a free networking group that you can attend from your office? We recommend It’s free and convenient because it’s virtual! You can call 484-885-1000 X #1 and take steps to grow your business!