25 Cool Marketing Ideas To Get Your Name Out There

You are trying to grow your business. Below are 25 of 50 ways to help you increase your biz and reach higher levels of success. Remember, you can do any of these — and 3 or 4 at one time is plenty. This large list of ideas is not intended to have you get overwhelmed. Choose a few strategies and focus on doing them well. See how they work and then keep what works best for you…then try a few more.

If you have ideas that have worked for you on your path to success, please share them with me and I will share them with others. That’s a win-win for everyone. Here are 25 marketing ideas for your success!

  1. Create a Unique Marketing Message – Your Unique Marketing Message is a short, 30-second sound bite that tells people what you do and what makes you unique. Your Unique Marketing Message should always offer benefits.
  2. Create a Promo Kit – This is a high-quality folder you can give or mail to prospects and the media that contains all or some of the following: your photo, articles you’ve written, articles written about you, your brochure, your resume, a list of questions you are frequently asked and the answers to those questions, your vision, your mission, your audio tape, and anything else that lets people know who you are and how you can help them.
  3. Use Your Photo…Everywhere – People remember faces, not always names. If you use your photo on your business cards, your letterhead and your advertising, you will have a better chance of being remembered and people also feel as if they know you better. As you may have heard, successful people’s names and faces often appear in public places!
  4. Join a Networking Group – Business networking groups (also called leads groups) are regular meetings where people exchange contacts and referrals. Ask local business people for suggestions on networking groups in your area.
  5. Speak at Local Service Clubs – A great way to gain credibility and visibility. Rotary clubs, Kiwanis clubs, Lions clubs and Chamber of Commerce meetings are always looking for speakers. Speak on a message you are passionate about and that directly relates to your business. Don’t forget to offer handouts with your phone number, email address and web site so your audience can contact you later. Remember, first impressions are very important, so I recommend joining Toastmasters to hone your speaking skills. See #16.
  6. Create an Advocate List – Begin to notice the people who rave about you. These are your advocates! They may be friends, clients, or associates. These people are your best referral resources. Your advocates will send you business simply because they believe in you. Make sure you recognize them as such. Never let more than 30 days go by without staying in touch with each of your advocates. You can stay in touch with a phone call, a meeting, mailing them a personal note, and of course…by sending them business, too.
  7. Write Articles – When your work is published in a magazine, newsletter, or newspaper you gain credibility and visibility. Always try to have your contact information included in your article. You can later mail copies of your article to your mailing list and include it in your promo kit.
  8. Give Away Free Promotional Product Gifts – Give away free specialty gifts with your business name, logo, phone number and web site imprinted on them.
  9. Serve on an Association Committee or Board – Serving on a committee or the board of an association related to your career can help you meet key people in your industry, improve your professional recognition, teach you new leadership skills, and position you in front of possible prospects. It’s also a great way to give back to your profession. Most associations are looking for volunteers. Just contact the director or a board member of the association to find out how you might serve.
  10. Give Away Free or Low Cost Workshops – By offering workshops on coaching related topics, such as time management, building a business, living a more balanced life, or goal setting, you can develop your message, meet new prospects, position yourself as an expert and attract new clients. Have an evaluation form for participants to fill out after the workshop with a place for them to fill out their name, address, phone number, email address, etc. You may also want to have a check box that says, “Contact me about coaching.”
  11. Hold a Business Coaching Evening – This is an event for your clients, prospective clients and their friends. You offer a meal or snacks and an interactive talk on a coaching related topic (see #10). Your guests get to meet new people, learn valuable information and see live business coaching by a wonderful coach… you!
  12. Make an Audio Interview – Rent time at a recording studio and have a friend (with a good voice) interview you about your business. Have a list of questions already printed up for your interviewer. Then edit the tape, add some music, make duplications and ta-da… you have an informative audio tape that you can give or mail to prospects!
  13. Make Quote Cards – These are business card size “mini posters” with your favorite quotes on them. People love them and will hold on to them for a long time. On the back of the quote card add your name, your company name, your web site address and your contact information. Again, this is just another way to improve your visibility, credibility, and contribution with others.
  14. Have Stories Published About You – Have someone write a story about you and your business (or do it yourself). Find a newspaper or magazine that is willing to publish your story. Having a press kit helps!
  15. Host Your Own Radio Show – Many radio stations will allow you to have your own radio show if you pay for the time. You can pay for the time by getting businesses to sponsor your program by buying advertising time during your show. You can interview these business owners, expert guests, and have people call in. Remember to ask for your program to be tape recorded so you can mail tapes to future prospects.
  16. Join Toastmasters – This is a world wide organization that has speaking clubs in most cities. Most clubs meet on a weekly basis and the members practice their public speaking skills in front of their club. You can meet new people, find clients, and get referrals from your fellow members. You also get to practice the speeches that you later give to other groups (see #5).
  17. Be Quoted in the Media – Contact the media and tell them your expertise. Tell them that you are willing to be a resource if they are ever writing a story on your special area. Stay in touch with your contacts at the media offices and in time you may get a call for a quote or interview. These quotes give you credibility and visibility. Make copies of these articles for your promo kit (see #2).
  18. Create Your Ultimate Client Profile – Make a list of the top 7-10 qualities you look for in a great client. Place this list somewhere where you can see it throughout the day. Only accept clients who fit this profile! If someone does not fit, refer them to another coach. This takes courage and faith, but you will discover that you will attract the clients you truly love to work with. Your phone will begin to ring and those great prospects will become great clients.
  19. Mail an Introduction Letter – Send a letter out to your mailing list, friends, and business contacts that explains what you do and how you do it. You may also want to include a gift certificate for a free sample session that they can use or give to their friends.
  20. Display Your Business Cards – Ask businesses in your area if you can display your business cards and/or brochures. Many businesses will let you do this and it is a very low cost and effective way to get your name out there.
  21. Use the Classified Ads – This is a low-cost way to advertise on a regular basis. You may want to offer a free session, article or product to people who contact you. Classifieds are also an easy way to promote your web site.
  22. Host Your Own Cable TV Show – Most local cable television stations offer free studio time to residents. In most cases, you simply need to submit a proposal. If you create an entertaining and informative show, they may air it all over your area. Also find out if you can be a guest on someone else’s cable show.
  23. Ask Your Clients for Referrals – You’ve heard this before but are you doing it? Asking, “Who do you know that might benefit from my services?” is a simple, yet powerful way to meet new prospects. Let your clients know that you are expanding your practice and ask them if they know of anyone to whom you could offer a sample session.
  24. Publish a Newsletter – Offer valuable information to your readers and your newsletter will be appreciated, read and passed along. A newsletter establishes you as an expert, allows you to keep connected with many people and it gives you a place to share the benefits of working with you.
  25. Donate Your Products or Services to Charity Fund-raisers – This is often overlooked. Charity fund-raisers that have raffles and auctions are a great place for you to give back and receive recognition at the same time. Most fundraising groups will include your company name, address, phone number and web site in the materials in exchange for you donation. Ask your local Chamber of Commerce about fund-raisers in your area that are looking for support through donations.

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