Daily Archives: April 27, 2017

25 Cool Marketing Ideas To Get Your Name Out There

You are trying to grow your business. Below are 25 of 50 ways to help you increase your biz and reach higher levels of success. Remember, you can do any of these — and 3 or 4 at one time is plenty. This large list of ideas is not intended to have you get overwhelmed. Choose a few strategies and focus on doing them well. See how they work and then keep what works best for you…then try a few more.

If you have ideas that have worked for you on your path to success, please share them with me and I will share them with others. That’s a win-win for everyone. Here are 25 marketing ideas for your success!

  1. Create a Unique Marketing Message – Your Unique Marketing Message is a short, 30-second sound bite that tells people what you do and what makes you unique. Your Unique Marketing Message should always offer benefits.
  2. Create a Promo Kit – This is a high-quality folder you can give or mail to prospects and the media that contains all or some of the following: your photo, articles you’ve written, articles written about you, your brochure, your resume, a list of questions you are frequently asked and the answers to those questions, your vision, your mission, your audio tape, and anything else that lets people know who you are and how you can help them.
  3. Use Your Photo…Everywhere – People remember faces, not always names. If you use your photo on your business cards, your letterhead and your advertising, you will have a better chance of being remembered and people also feel as if they know you better. As you may have heard, successful people’s names and faces often appear in public places!
  4. Join a Networking Group – Business networking groups (also called leads groups) are regular meetings where people exchange contacts and referrals. Ask local business people for suggestions on networking groups in your area.
  5. Speak at Local Service Clubs – A great way to gain credibility and visibility. Rotary clubs, Kiwanis clubs, Lions clubs and Chamber of Commerce meetings are always looking for speakers. Speak on a message you are passionate about and that directly relates to your business. Don’t forget to offer handouts with your phone number, email address and web site so your audience can contact you later. Remember, first impressions are very important, so I recommend joining Toastmasters to hone your speaking skills. See #16.
  6. Create an Advocate List – Begin to notice the people who rave about you. These are your advocates! They may be friends, clients, or associates. These people are your best referral resources. Your advocates will send you business simply because they believe in you. Make sure you recognize them as such. Never let more than 30 days go by without staying in touch with each of your advocates. You can stay in touch with a phone call, a meeting, mailing them a personal note, and of course…by sending them business, too.
  7. Write Articles – When your work is published in a magazine, newsletter, or newspaper you gain credibility and visibility. Always try to have your contact information included in your article. You can later mail copies of your article to your mailing list and include it in your promo kit.
  8. Give Away Free Promotional Product Gifts – Give away free specialty gifts with your business name, logo, phone number and web site imprinted on them.
  9. Serve on an Association Committee or Board – Serving on a committee or the board of an association related to your career can help you meet key people in your industry, improve your professional recognition, teach you new leadership skills, and position you in front of possible prospects. It’s also a great way to give back to your profession. Most associations are looking for volunteers. Just contact the director or a board member of the association to find out how you might serve.
  10. Give Away Free or Low Cost Workshops – By offering workshops on coaching related topics, such as time management, building a business, living a more balanced life, or goal setting, you can develop your message, meet new prospects, position yourself as an expert and attract new clients. Have an evaluation form for participants to fill out after the workshop with a place for them to fill out their name, address, phone number, email address, etc. You may also want to have a check box that says, “Contact me about coaching.”
  11. Hold a Business Coaching Evening – This is an event for your clients, prospective clients and their friends. You offer a meal or snacks and an interactive talk on a coaching related topic (see #10). Your guests get to meet new people, learn valuable information and see live business coaching by a wonderful coach… you!
  12. Make an Audio Interview – Rent time at a recording studio and have a friend (with a good voice) interview you about your business. Have a list of questions already printed up for your interviewer. Then edit the tape, add some music, make duplications and ta-da… you have an informative audio tape that you can give or mail to prospects!
  13. Make Quote Cards – These are business card size “mini posters” with your favorite quotes on them. People love them and will hold on to them for a long time. On the back of the quote card add your name, your company name, your web site address and your contact information. Again, this is just another way to improve your visibility, credibility, and contribution with others.
  14. Have Stories Published About You – Have someone write a story about you and your business (or do it yourself). Find a newspaper or magazine that is willing to publish your story. Having a press kit helps!
  15. Host Your Own Radio Show – Many radio stations will allow you to have your own radio show if you pay for the time. You can pay for the time by getting businesses to sponsor your program by buying advertising time during your show. You can interview these business owners, expert guests, and have people call in. Remember to ask for your program to be tape recorded so you can mail tapes to future prospects.
  16. Join Toastmasters – This is a world wide organization that has speaking clubs in most cities. Most clubs meet on a weekly basis and the members practice their public speaking skills in front of their club. You can meet new people, find clients, and get referrals from your fellow members. You also get to practice the speeches that you later give to other groups (see #5).
  17. Be Quoted in the Media – Contact the media and tell them your expertise. Tell them that you are willing to be a resource if they are ever writing a story on your special area. Stay in touch with your contacts at the media offices and in time you may get a call for a quote or interview. These quotes give you credibility and visibility. Make copies of these articles for your promo kit (see #2).
  18. Create Your Ultimate Client Profile – Make a list of the top 7-10 qualities you look for in a great client. Place this list somewhere where you can see it throughout the day. Only accept clients who fit this profile! If someone does not fit, refer them to another coach. This takes courage and faith, but you will discover that you will attract the clients you truly love to work with. Your phone will begin to ring and those great prospects will become great clients.
  19. Mail an Introduction Letter – Send a letter out to your mailing list, friends, and business contacts that explains what you do and how you do it. You may also want to include a gift certificate for a free sample session that they can use or give to their friends.
  20. Display Your Business Cards – Ask businesses in your area if you can display your business cards and/or brochures. Many businesses will let you do this and it is a very low cost and effective way to get your name out there.
  21. Use the Classified Ads – This is a low-cost way to advertise on a regular basis. You may want to offer a free session, article or product to people who contact you. Classifieds are also an easy way to promote your web site.
  22. Host Your Own Cable TV Show – Most local cable television stations offer free studio time to residents. In most cases, you simply need to submit a proposal. If you create an entertaining and informative show, they may air it all over your area. Also find out if you can be a guest on someone else’s cable show.
  23. Ask Your Clients for Referrals – You’ve heard this before but are you doing it? Asking, “Who do you know that might benefit from my services?” is a simple, yet powerful way to meet new prospects. Let your clients know that you are expanding your practice and ask them if they know of anyone to whom you could offer a sample session.
  24. Publish a Newsletter – Offer valuable information to your readers and your newsletter will be appreciated, read and passed along. A newsletter establishes you as an expert, allows you to keep connected with many people and it gives you a place to share the benefits of working with you.
  25. Donate Your Products or Services to Charity Fund-raisers – This is often overlooked. Charity fund-raisers that have raffles and auctions are a great place for you to give back and receive recognition at the same time. Most fundraising groups will include your company name, address, phone number and web site in the materials in exchange for you donation. Ask your local Chamber of Commerce about fund-raisers in your area that are looking for support through donations.

Tips For A Great Radio Interview

You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? Here’s a list of interview tips you’ll want to read before your next interview. Keep them nearby, you’ll be glad you did! Make sure you know your own material inside and out and are comfortable with everything in it. You don’t want any surprises. You must be prepared.

Here Are Some Interview Tips!

  1. It’s a good idea to prepare questions for the host to use and include those in your press kits emailed to the stations. Often, the host will read those questions right in order since they may not be familiar with The Successful Entrepreneur “Local”.
  2. Create your presentation and know it inside and out. Know the top 10 questions and answers most commonly asked. Have your answers down cold, so you can use them in any way they come up.
  3. Have three SHORT key messages. Sometimes the host opens the door, other times you have to answer a question and segue to a key message. A compelling message will have the host asking for more.
  4. Practice! Practice! Practice! Practice your questions and answers. Remember, you must know your topic inside and out. Be confident in your ability. Keep your questions and answers in front of you so you can refer to them if you need to.
  5. Whether the interview is live or taped-live, if you stumble, or flub up just keep going. Often what you perceived as a mistake, the listeners won’t even notice.
  6. Give a GREAT OPENING with a summary message.When the host says…”Thanks for being here.” Boom! Give a:15-:20 sec summary message. If the host introduces you with a question, be polite, deliver your summary message, then answer the question. “Thanks, (use name), for the opportunity to talk about….Now, to your question (name)…”
  7. Maintain a Positive Attitude. BE GENUINE. Don’t fake enthusiasm or sincerity.
  1. Re-read the press release or pitch that got the booking since the host is going to be using that as a starting point. Often a book publicist will tie into a breaking news event that relates to your expertise. Be aware of that tie-in.
  2. Have a glass of water nearby; there’s nothing worse than dry mouth on a radio interview.
  3. Disable call waiting: dial *70 and then call the studio number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.
  4. Be on time and better yet-10 minutes early. Call the station exactly at the time they tell you to, or be at your phone waiting if the station is going to call you.
  5. Use a land line phone for best quality or even your Google phone line with your headset. (Note: Some stations won’t allow a cell phone interview).
  6. Smile, smile, smile, whether on radio or TV – SMILE. You’ll feel better, and for TV you’ll look better too.
  7. Put some energy into your voice. Try standing while you speak to liven things up a little.
  8. KNOW exactly how much time you will have on the air as a guest, three minutes or 30 minutes…so you can tailor your answers to the time allotted.
  9. Practice your sound bites-out loud before the interview. Communicate your main points succinctly. Practice this out loud in advance.
  10. Be informative and entertaining without directly pushing your book, product or service. Make the audience “want more.”
  11. A person’s name is sweet music to them so commit to memory or jot down the name of the host and use it throughout the interview. When taking calls, use the names of callers too.
  12. Be prepared for negative comments, and practice ways to handle them.
  13. Never talk down to your audience or host. Be warm and keep your answers interesting and informative. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands.
  14. Don’t Oversell. Remember you are on the air to provide useful information to the listening audience. You must make it interesting without the commercialism. Often times the host will do this for you and you won’t need to mention it.
  15. Radio will often use interviews live and later cut them up for use throughout the day giving you more airplay. So keep your answer to a 10 to 20 second sound bite. You can say a lot in that amount of time and then you don’t sound like you are babbling on. Don’t go on more than a minute without taking a break.
  16. Ask for an MP3 of the recording before the interview. Often if you ask ahead of time the producer will record the interview and then you can use it on your web site. Be sure to listen to it later and critique your performance.
  17. Ask for a testimonial. Often that MP3 will arrive with a note from the host saying how much they enjoyed the interview. You can use those testimonials in future pitches and on your web site, blog etc.

After the interview write a thank-you note. Since so few people do this, you’ll really stand out from the crowd. And most importantly, you may get invited back.

Good Luck & Enjoy!

How To Market A Contest

You can generate a lot traffic to your site by hosting a contest. Any kind of contest will do as long as it involves fun competition.

But once you decide what kind of contest you want to run, you need to know how to make it happen. So we’ve listed some steps that, if followed, will help you run a great contest and generate an abundance of traffic to your website!

Try The Steps Below

Step one: Establish a set of rules. These rules must be clear to every potential participant and state the rules and guidelines for your contest. Spell out the details on your website and in your newsletter even if they seem like common sense to you.

Rules To Cover Include:

–How many times each contestant can enter and how often.

–Start and end date of the contest.

–How and when you will choose the winner(s).

–How many winners you will have

—-What prizes are being offered.

–How you will notify the winners (email, phone, snail mail).

–Who (if anyone) is sponsoring your contest.

— A statement of your privacy policy.

–You could also limit the number or prizes any one person can receive. This gives more people a chance to win and encourages greater participation.

Step two: Decide what information to collect. Being able to follow-up with your contestants is critical, so make sure you have a way to collect their name and email address when they enter your contest.

Step three: Secure sponsorship. Ask other businesses to sponsor your contest by providing free prizes is a great way to establish joint venture relationships. They get free advertising through your contest, and you get to give away enticing prizes that cost you nothing to obtain.

Step four: Promote your contest with a Press Release, social media, radio stations, email marketing, notify your affiliates, exchange links with other sites and add your contest to contest directories available on the web.

Step five: Announce the winner(s). If your rules stated that the winner would be chosen at random, have an unaffiliated third party choose the winner. If you were judging the entries, make sure you complete your assessment by the date indicated in your rules. However you choose the winner, announce the name of the person by posting it on your website, emailing your list and issuing another Press Release.

Step six: Award prizes.

Remember, you don’t have to run a contest of your own to benefit from the traffic-producing power of the competition. You can also generate traffic by sponsoring a contest and giving away your products or services as prizes.

This gives you great exposure for only the cost of production for your product. Just be sure that the contest holder gives you credit for the prize and links to your site. Also only sponsor contests within your target market.

Other tips include:

1. Allow the audience to vote on the winner. People want to contribute, and with the growth of social networking sites, it’s becoming expected.

3. Permit those who enter to promote themselves & their business. This gives them free exposure and makes you look like a good guy. They’ll love you for it and refer you.

4. Give away a BIG prize. Anything worth $200 or more creates mega buzz. It may seem crazy to give away something worth that much, but think of it as advertising. The end results are worth any front-end costs.

5. Keep the contest condensed to a short period of time. One or two weeks works best. You want to create a sense of urgency for people to enter.

6. Allow people to enter daily. This means repeat traffic.

7. Submit to 3-5 contest directories every day.

8. Make it easy and fun. If you make it too hard, people will get frustrated and it will kill whatever buzz you hoped to generate.