Congratulations! How exciting! You are having a grand opening! Here are a few tips to gather a crowd and share the news!
- Create an email marketing campaign to promote your grand opening. In the weeks leading up to the grand opening, send out a series of emails that advertise your business; include photos and emphasize the features that make your business different from others in the area.
- Make your grand opening a not-to-be-missed event by offering special discounts each hour. Advertise the schedule heavily so that interested parties can come in on time. Run ads in local newspapers or online, put up flyers, distribute leaflets and arrange for regular radio announcements on the day of the opening. By limiting the discount period, you’ll create a sense if urgency among potential customers.
- Social media can be an effective and inexpensive way to reach a large number of people and create a sense of excitement about your grand opening. Build Facebook, LinkedIn and Twitter profiles for your business pages. Put out teaser posts a month in advance, hinting at the great sales and events at the grand opening. Consider offering special discounts to convince more people to sign up; this will widen your advertising audience and build a buzz.
- Visually announce your new business with signs, banners and blow-up displays. Over-the-top, large displays will draw attention from potential clients driving or walking by your store. If your location does not face a busy street, place signs, people in costumes or other eye-catching displays at the closest intersection to your business. Your objective is to be as visually stimulating as possible to catch people’s attention and draw them to your store.
- You could announce your business through mailings and newspaper advertisements. Include a map to your store, discount coupons and other promotional information to announce your grand opening. Make your announcement strong enough that people will place it on their refrigerator, not in the trash.
Pre-Grand Opening Party
- Hold a special pre-grand opening party and pass out invitations to friends, business contacts and anyone who has helped to establish your new business.
- Contact your local newspapers and business magazines about doing a feature article on your new store. You will need to have a unique spin on your proposal to get their attention.
- If you buy advertising on a local radio station, you may be able to host a live broadcast at your grand opening. Live broadcasts will draw in customers and gain your business valuable exposure. You can also provide giveaway items that can be used as on-the-air prizes during the live broadcast and for several days after your grand opening to keep the buzz about your business active.
Don’t forget to have fun and enjoy this wonderful experience!